Market Research skills assessment: Evaluate your abilities

The questions in the Market Research online test will be multiple choice and may cover topics such as Research design,Meaning of research design,Types of research design,Descriptive research,Casual Research design,Research design and marketing designn process,Chossing a good research design,What is market research?,Meaning of research,Research Characteristics,Various types of research,Marketing research and its management,Nature and scope of marketing research,Planning the research process,Research process: An overview,Formulation of a problem,Research methods,Data collection method,Analysis and interpretation,Report writing,Components of research proposal,Measuring and scaling techniques,Importance of measurement and scaling in marketing research,Scales of measurement: fundamental properties,Primary scales of measurement,Types of Comparative scales,Non-comparative scale,Data collection source and method,Meaning and nature of secondary data,Advantages of secondary data,Drawbacks of secondary data,Type of secondary data sources,Primary data and its type,Designing a questionnaire,Questionnaire design,Qestionnaire building,Process of questionnaire design,Information required,Interview method,Questionnaire format and question composition,Individual Question Content,Questions order,Form and layout,Meaning of sampling,Importance of Sampling in Market Research,Sampling: Basic construct,Process of sampling design,Determining sample size,Probability and Non-Probability Samples,Classification of Non-Probability Sampling,Selecting an appropriate sampling technique,Hypothesis Testing,Steps helping in hypothesis testing,Test of Significance of a Means,Test of Significance of the Difference between Two Means,Test of significance of the Difference Between two Standard Deviations,Test of significance of sample proportion,Test of significance of difference between two sample proportions,Student's T-Distribution,Parametric and non-parametric tests,Data Interpretation,Research report,Modus operandi of writing a market research report,Structure of the report,Components of a report,Style and layout of a report,Quality research report,Responsibilities of a market research report writer,Presenting the report,Consumer Market Research,Business to business Market research,Product research,Motivational Research,Advertising Research,Media Research,Sales Analysis and Forecasting,Data Mining